If you’re not artistic, hire a local graphic designer to design your logo for you. To save money, try to find someone who’s still in school or just starting out!
As you’re advertising, emphasize what makes your school unique. Do you have a special program for teaching kids to read, or a state-of-the-art playground? Think about what parents or kids will like the most about your school and include it in your ads and flyers.
Get your staff and students involved by having them participate in the ad. Record a few of your students (with their parents’ permission, of course) sharing what they love about your school. Ask some of your teachers to participate as well. If you don’t have any experience with recording equipment, you can hire a professional to direct your radio or TV ad.
Take out a new radio or TV ad several weeks before your open house to spread awareness so you’ll have a good turnout.
Even if you’re not especially web-savvy, there are a number of easy-to-use templates to create a beautiful, professional-looking website. Check to see if your internet service provider (ISP) offers any templates. If not, a quick search online will turn up a number of options. Make sure you use one that is optimized for mobile sites too. If you feel really intimidated by the idea of trying to build your own website, hire a local web designer to do it for you. Include a strong call to action on your website, such as “Contact us today to learn how to enroll!”
Optimizing your website with relevant keywords and updated content will help improve your search engine rankings. [11] X Research source
In addition to posting your own content, share posts that relate to your business, such as studies which are relevant to child development and cute viral videos of children. Avoid posting pictures of the children in your school on public social media. Use pictures of your facility, your staff, or children’s artwork instead.
Not all preschools in your area will be keen to cooperate with their competition, but if you can find 1 or 2 who are willing to team up, this can be a great way to get free advertising.
Do you have any specific education or training that makes you an expert in your field? Offer to share your professional opinion on a recent study regarding preschool or early childhood education. Invite the journalist to observe at your business to follow up on the study. Suggest an article about the types of things children learn in preschool, offering exclusive access to observe your class. Stage an event, such as a parade or rocket launch to market your preschool. Invite the press a couple weeks ahead of time to take pictures and observe.
