After you wash your face, use a soft towel to blot your face dry. Don’t rub your face—this can stretch out your skin, especially in the delicate area around your eyes.
During the day time, it’s a good idea to use a moisturizer that contains sun protection if you don’t use a separate product. Opt for a product with at least SPF 30. You may also want to use a separate lifting or firming eye cream at night.
The skin on your eyelids thins as you get older, making them more translucent. That means they’ll appear slightly purple, blue, or red. An eyeshadow primer or base will help cover that, creating a smooth canvas for your makeup while making you look more bright-eyed and refreshed. Make sure to apply the product lightly to ensure it doesn’t crease.
Fallout can emphasize any dark circles under your eyes, making you look tired or ill.
Stay away from purple tones that can make dark circles look worse. The tone and undertones of your skin will affect which eye colors look best on you, so you may have to experiment to find your best colors.
If you already have any sagging or wrinkled skin, a lot of eyeshadow will only emphasize those problems. You can use this approach whether you’re going for a subtle, natural look, a dramatic smokey eye, or anything in between.
Although you should avoid anything with glitter, you can make your eyes look brighter by applying the slightest bit of a pale eyeshadow with a hint shimmer right on the center of your lid.
While you can certainly use every color in your eyeshadow palette if that’s what you want to do, your eye makeup can start to look heavy and cakey if you do that. [8] X Research source As the skin around your eyes starts to lose elasticity, it’s common to notice some sagging. As this occurs, the crease on your eyelids will likely become more pronounced. Doing traditional eyeshadow, with a lighter color on the lids and a darker color on the crease, can emphasize this effect even more. Using a single eyeshadow color will help lift your eyes and make them look bigger. It will also create the illusion of a new crease.
Powder eyeshadow can settle into your creases and can make your eye area look dry. Primer helps with that, but if you’re still noticing a problem, cream eyeshadow can be a good solution.
Opt for a color 1-2 shades lighter than your natural hair or brow color. Avoid very dark colors, and don’t fill in your brows too thickly, or they’ll look unnatural and cartoonish.
If you curl your lashes, you won’t need to use as much mascara, which can help you avoid the spider-lashes look. For even more lift, try a heated curler. If you don’t have one, try blasting your lash curler with your hairdryer for about 15 seconds before you curl your lashes.
Mascara opens your eyes, making you look more rested and refreshed. Avoid applying multiple thick layers of mascara, which can look clumpy and obvious.
You can also use black or dark brown eyeshadow for this. You can do this for your top and bottom lashes.
Work quickly to ensure your eyes don’t water; otherwise, the liner will be washed away. Apply the liner lightly—the look needs to be subtle in order to be effective.
Since the skin under your eyes is thinner after the age of 50, dark circles can form, or worsen if you already had them. These can look like bruising, or they may make you look very tired. If you plan to wear foundation on the rest of your face, you can apply it at this time as well.
Avoid using loose powder, which can look cakey and may emphasize lines. Similarly, use a light hand when you’re applying the pressed powder. You can apply the powder over any other areas of your face where you used concealer or foundation, also.
