For example, get a nice black and white picture of yourself to use as a portrait and then a black and white, wide, narrow shot of you walking in a forest or doing an activity you enjoy to use for your cover image. Making your pictures match each other will make your page look more professional when people come to it. Choose a profile picture that highlights an important moment of your life, like getting a new puppy. That type of content performs really well on Facebook!
Always be upbeat or positive. You should be a person who is upbeat or positive. Constantly complaining about girls/boys, your family, or whatever else drives you crazy is just going to drive people away. They have enough of their own problems and they want to feel like even when someone has a hard time, they can find the upside in the situation.
If you have a talent, use it! If you sing, draw, write, or have any other talent that you can show off, do that! Record videos or post pictures to get other people interested in the cool things you do. You can also post content you like that you find on Tumblr, Reddit, Upworthy, and other popular sites, if you don’t always have the time or ability to make your own.
Friend even people that you don’t know very well or only met once. No one is actually personal friends with 500+ people, so don’t feel discourages when you see other famous Facebook users with huge friends lists. Don’t forget to friend people that you haven’t seen in a really long time. Maybe those friendships will even be rekindled!
Appealing to one group of people is going to be easier than trying to appeal to everyone. Find your niche and appeal to them.
Example posts would look like: “I’m no policy adviser, but the US is handling this Syria business all wrong. What do you guys think?” or “Macklemore concert next month. . . wish I could go so bad! Who’s with me?” or ““I’m selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best. ”-Marilyn Monroe”.
Always take time to engage with people who also engage with you.